Welcome to EverAfter's Press Kit and Branding Guide complete with an asset library and media resources for download
Here are some EverAfter descriptions. Feel free to include them when writing about our business.
EverAfter is an all-in-one end-of-life planning platform designed to simplify legacy and estate planning, providing individuals and families with the tools they need to plan for the future with ease and clarity.
EverAfter is a pioneering platform in the end-of-life planning space, offering a comprehensive, user-friendly solution that covers everything from legacy documentation to real-time asset tracking and heartfelt posthumous messaging. Built for both individuals and businesses, EverAfter empowers users to plan their estate, draft personalized messages for loved ones, and organize final wishes—all without the hassle of paperwork or in-person consultations. Our mission is to ease the emotional and logistical burdens that come with the end-of-life process, supporting individuals in protecting their legacies and helping businesses promote a healthier, future-oriented benefits culture for employees.
EverAfter was inspired by founder Brady Rust’s grandfather, Ron Schroeder, who spent 40 years as a dedicated mortician and funeral director. Ron shared that one of the most challenging parts of his work was supporting grieving families who had to make tough, often overwhelming decisions due to a lack of prior planning. Pain and complications arise when loved ones are left without a will, unaware of assets, policies, or even basic access information such as passwords or combinations. Determined to address these issues, EverAfter started on a mission to increase the number of folks planning ahead, improve the grieving process, and minimize unnecessary burdens for survivors by empowering individuals to plan their funerals, create wills, and leave heartfelt messages for loved ones. Using advanced technology, platform engineering, and AI-driven chatbot support, EverAfter streamlines the entire planning process, providing a secure, centralized space for end-of-life documentation and communication. By removing barriers to planning and simplifying the process, EverAfter is making it easier for people to take responsibility for their legacy, ultimately easing the emotional burden on families and enhancing the grieving process.
With a career rooted in Tech, Brady Rust saw an opportunity to leverage technology to simplify and change how end-of-life planning happens. Prior to EverAfter, he's built data analytics capabilities for NeoGenomics, the nation’s largest cancer reference laboratory, supported Fortune 500 Enterprises and governments at Teradata, and became Employee #5 at Space and Time, the world’s first decentralized database. Insights from his grandfather's funeral home business combined with experience in data and platform engineering, led him to create EverAfter—a platform that leverages technology, AI, and secure data systems to streamline legacy planning and make it accessible to all. Through EverAfter, Brady is fulfilling a mission to help individuals take charge of their legacy, increasing the number of people who plan ahead, and easing the emotional burden on families.
The 'Infinitum' is the symbol of the EverAfter brand. Please use our logo in compliance with the formats outlined below.